What everyone has
Social listening: The same data, available to everyone.
Surveys and dashboards: They describe what happened, in numbers.
Market trends: The same for you and your competition.
PROSPECTIVE — THE CHAOS ENGINECULTURELATAM
HUMAN RADAR
The platform that translates the voice of Latin American consumers into brand decisions with true cultural depth.
More than a study, it is a massive conversation with the country or niche that interests you.
- 9 culturaldimensions
- 4 Latin Americanmarkets
- + 300 participantsin the network
- 100% actionableinsights
WHAT IS HUMAN RADAR
It is a platform designed to read culture at scale. Instead of cold surveys or focus groups that limit people, we listen to real consumer voice notes. We capture what they think, feel and how they contradict themselves day to day, giving your brand the human depth traditional data cannot see.
The Human Radar advantage
Proprietary conversations: Deep data that only you have.
Local cultural codes: The real reason behind each decision.
Actionable truths: Insights your brand can act on.
Three disciplines, one insight.
Each brings an essential angle. Ethnography without scale stays anecdotal; AI without human interpretation stays statistical. Together they produce what none can achieve alone: a deep cultural insight, at scale and ready to act on, and the cycle begins again with the next listen.
Digital ethnography
Real conversations
Asynchronous, real conversations, 100% from the consumer’s phone, without social pressure.
Artificial intelligence
Scale and patterns
Processes hundreds of conversations at once, detecting patterns and contradictions while grouping themes and emotions that would otherwise go unnoticed.
Semiotic + human analysis
Cultural interpretation
An analyst reads cultural codes and metaphors, turning patterns into actionable truths. The interpretation is human.
1 INSIGHT
Actionable
Our source is voice, because speaking is confessing.
People do not fill out forms; they send us voice notes. Your consumers respond by talking, opening up about their lives and contradicting themselves. We hear the pause, the sigh, the real tone—the human texture a click can never capture.
I 100% prefer the dermatologist's recommendation. I wouldn't pay any attention to the influencer's.
I bought skincare products for my husband yesterday. He’s already 40, and I feel like he should start a routine.
When my skin is acting up, I call it ‘suited up.’ I don’t feel that great, and I don’t like looking in the mirror.
The lens through which we look
We analyse audiences through nine cultural dimensions. The final report highlights those that hold the greatest richness for the project.
Cultural tensions
Mixed emotions
Deep narratives
Local codes
Consumption rituals
Consumption context
Relationship with the category
Influences and references
Passions and territories
How does it work?
Four stages, each with its own quality control. From recruiting the right people to defining the brand territory.
1. Recruitment
Our own network of 300+ people registered on the platform, verified and segmented by local socioeconomic level.
2. Fieldwork
Deep one-to-one conversations from their phones, at scale, with time to think and no pressure.
3. Analysis
We code the patterns, tones and hidden emotions of the audiences.
4. Synthesis
The strategist interprets and validates. Tension + emotion + context = insights, territory and creative routes.
What you get from human radar
Today the market demands understanding passions, rituals and local codes. We compare countries in real time so your regional communication has local relevance. The result: a relevant flow of data, analysis and strategy, ready to act on.
1. Full Report
Methodology, findings and pattern charts with anonymised verbatim quotes.
2. The conclusion
The cultural tension in one sentence and what to do with it.
3. The evidence
Every insight anchored to a quote or voice note from a real person.
4. The maps
Explorable cultural codes and brand territories.
5. Creative Brief Radar
Tension, territory and the three campaign questions.
6. Notion Dashboard
An interactive view filterable by dimension and country so your team can explore the data.
Keep track of your audience
One-off studies are a thing of the past. Now you can track how the culture of your category moves, as often as you need.
Continuous Radar
An always-on cultural observatory
Each delivery answers one question: what has changed since last time? This lets you anticipate change before your competition, focusing on what matters in the moment.
Monthly
Signal radar: 3–5 new, concise and frequent signals.
Quarterly
Culture Shift Report: Changes in language, priorities and tensions.
Real time
Strategist briefing: We translate changes into concrete decisions.
- 300+ participants in the network
- Fully anonymised quotes
- Country-level data compliance
- Every insight includes its source
- Verified, fraud-free sample
Request a demo
HEAR WHAT NO ONE TELLS YOU
Tell us about your category and your challenge. We will show you a real case and how we would apply the radar to your brand.